Time: Part 1 Thursday 30 January – Part 2 Thursday 6 February 2025 at 15.00-16.00
Place: Online
Social Entrepreneurs in Denmark together with Maximillian Platz (Max) hosted the online event Digital Project Management and Digital Marketing for Social Enterprises in 2025 on January 30th and February 6th 2025
There was 5 participants
The workshop was a dive into the topics of digital marketing for Social Enterprises.
In the first part the main aspects of digital project management discussed as well as goal setting for 2025 and tools to follow through with ones specific strategy.
The second part of the online workshops was about digital marketing and how to navigate this very complex and sometimes confusing field.
The aim was to focus on initiatives that were relevant for the goals set by the participants that are also manageable for organizations with limited resources (time, financial, human and so on).
This was done by looking at relevant KPIs, the basics of measuring & reporting and a short overview of the main digital marketing channels.
You can find the detailed program for the two workshops below
Part I – Goal Setting & Digital Project Management
Thursday 30 January at 15.00-16.00
- What goals should we set for 2025?
What are relevant goals for Social Enterprises in regards of digital marketing and how can they be aligned with your social mission?
- How can goals be operationalized and focused?
Here we will shortly touch the OKR-method in which broader goals can be split up in initiatives and measurable results, so that you always know if you are on track with a specific target.
- How can we achieve our goals, without organizational overload?
Often, organizations put in a lot of time in planning and envisioning the future. In day to day practice this is however sometimes neglected and overlooked, because there are so many different things to do. We will look at ways in which day-to-day tasks and long-term goals are managed and prioritized next to each other
- Example: Project Management Platforms and ideas
Part II – Digital Marketing – Basics & Quick Wins for SEs
Thursday 6 February 2025 at 15.00-16.00
- Digital Marketing Basics – Key Performance Indicators
Digital Marketing = Data. What are the relevant things to look at when doing digital marketing? What are numbers that have priority and what can be neglected?
- Digital Marketing Basics – Measuring & Reporting
How do you track and show your KPIs in a way that they are visually pleasing, correct and easily accessible when you need them.
- Digital Marketing Channels
- Website presence
- Content
- Social Media
- Google Ads & Google Grants
A short overview of relevant marketing channels, how they can be used to support your goals and mission and how they might be best managed and prioritized.
- Digital Marketing – Low cost initiatives, with potential high impact.
A short overview of cheap initiatives you can do to boost your KPIs and goal achievement, without draining your financial resources.
You can see Max´s powerPoint presentation here
About Maximilian Platz
Maximilian Platz (Max) is an experienced digital performance marketer with a focus on digital marketing project management and Google Ads. He has +9 years of experience working with clients within various industries and budgets.
Max loves working with brands that serve a purpose and want to bring positive change, and he helps NGOs and SEs by planning, executing and analyzing digital marketing strategies as well as project management. Max holds a Master of Science degree in Social Entrepreneurship & Management from Roskilde University.”